OUR STORY

The Ayurvedic Skincare Brand Behind OrganicMagic

A small, honest Ayurvedic skincare brand built on one belief — chemical-free skincare shouldn’t be a luxury. Every herbal formulation is handcrafted in small batches, rooted in tradition.

THE FOUNDER

A ritual passed down through generations.

Dr. Ruchi Dixit, Founder of OrganicMagic, brings over 20 years of experience across academia, entrepreneurship, and leadership. After building VRmagic on Wheels, she turned her focus to skincare — driven by a simple belief: skin, like any of nature’s creations, deserves to be cared for with purity and respect, not synthetic shortcuts.

That belief shaped OrganicMagic into a herbal skincare brand built on Ayurvedic principles — formulating each Ubtan and soap by hand, testing on real skin, and keeping every ingredient list something you can actually read and understand.

Vision: To make Ayurvedic skincare — real herbs, honest labels, no shortcuts — the norm in Indian households, not a niche alternative.

Mission: To handcraft herbal Ubtan, neem soap, and chemical-free skincare in small batches, using ingredients sourced and tested the same way traditional Ayurvedic formulations always have been.

What We Offer

MISSION

Handcrafted herbal Ubtan and soap, made in small batches — not mass-produced.

VISION

Formulations built on Ayurvedic ingredients like neem, turmeric, sandalwood, and multani mitti.

OUR PROMISE

Chemical-free by design — no parabens, no sulphates, no synthetic fragrance.

TIMELINE

A journey rooted in Ayurveda.

  • 2019

    Founded in a Kerala kitchen

  • 2021

    Launched the signature Rose Ubtan

  • 2023

    Reached 5,000 happy customers

  • 2025

    Opened our first flagship

THE APOTHECARY

A garden of Ayurvedic ingredients.

Every jar carries the wisdom of Vedic apothecaries — pure, potent botanicals sourced from Indian farms and blended with care. From our signature herbal Ubtan to our range of neem soap and herbal soap, each formula follows the same principle: real ingredients, nothing synthetic. This is Ayurvedic skincare the way it was meant to be — chemical-free, small-batch, and rooted in a tradition older than the beauty industry itself.

Neem

Antibacterial & clarifying

Rose

Hydrating & toning

Turmeric

Brightening & healing

Saffron

Anti-aging elixir

Multani Mitti

Deep pore cleanse

Sandalwood

Cooling & soothing

Rice

Gentle exfoliation

Honey

Nourishing humectant

Frequently Asked Questions

OrganicMagic is an Ayurvedic skincare brand that handcrafts herbal Ubtan, neem soap, and chemical-free skincare products in small batches, founded in 2019 by Dr. Ruchi Dixit.

OrganicMagic is based in India, and currently ships across 28 states.

Yes, every formulation is tested before it’s approved for sale” or “Our products are patch-tested during formulation, though we recommend customers patch-test at home too.
Yes, none of our products or ingredients are tested on animals.
Unlike mass-manufactured “natural” brands, OrganicMagic handcrafts every batch in small quantities, uses ingredients sourced from Indian farms, and lists exactly what’s in every product — no vague “fragrance” or hidden synthetics.
Our herbal Ubtan and soaps are formulated without parabens, sulphates, or synthetic fragrance, making them generally gentle — but we recommend a patch test first if you have known skin sensitivities.
Yes, we’re FSSAI registered” — otherwise omit this question entirely rather than answering vaguely

You can reach us at Ruchi@vrmagiconwheels.com or 8168660895, or through the Contact Us page.

Currently we ship only within India” or list countries if applicable.
OrganicMagic was founded by Dr. Ruchi Dixit, who brings over 20 years of experience across academia, entrepreneurship, and leadership to the brand.
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